ZHANG YUNQI
Professor
E-mail: zhangyunqi@cufe.edu.cn
Department: Marketing (MKT)
Educational Background (Bachelor’s degree and above)
Period |
University |
Department |
Academic Degree |
September 1984 - July 1988 |
Shandong Technology and Business University |
Department of Industrial Management Engineering |
Bachelor of Economics |
October 1998 - January 2001 |
Shandong University |
School of Economics |
Master of Economics |
February 2003 - January 2006 |
Tianjin University |
School of Management |
Doctor of Management |
Main Research Areas
Marketing Risk Management; Commercial Credit Management; Financial Marketing and Innovative Business
Publications (including journal articles, conference papers, monographs, translations, edit works, etc.)
Journal Articles (January 2019-December 2023, excluding Category C papers)
Authors (all listed in order) |
Title |
Journal Title (please indicate whether it is indexed by SCI or SSCI) |
Issue Number and Page Number |
Wang Yimeng (student), Zhang Yunqi |
Credit Risk Assessment for Small and Microsized Enterprises Using Kernel Feature Selection-Based Multiple Criteria Linear Optimization Classifier: Evidence from China |
Complexity (SSCI, SCI) |
2020, 2394948 |
Zhang Yunqi, Feng Yi (student) |
Research on the Governance of E-commerce Credit Ecology Based on Blockchain |
Journal of Central University of Finance and Economics |
2019, (05), 102-108 |
Academic Conferences and Conference Papers (January 2019-December 2023)
Conference Time |
Conference Name |
Conference Venue |
Please indicate the paper and author information if a paper is published |
|
|
|
Paper Title |
Authors (all listed in order) |
July 2019 |
Annual Conference of Chinese Marketing Association of Universities |
Changsha |
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Monographs, Books or Edit Works (January 2019-December 2023)
Authors (all listed in order) |
Title |
Publisher |
Date of Publication |
Zhang Yunqi, Li Jun |
Marketing Risk Management (5th Edition) |
Higher Education Press |
December 29, 2019 |
