WANG JUNJIE
Associate Professor
Email: wangjunjie@cufe.edu.cn
Department: Marketing (MKT)
Educational Background (Bachelor’s degree and above)
Period |
University |
Department |
Academic Degree |
September 1994-July 1998 |
China Agricultural University |
School of Mechanical Engineering |
Bachelor of Engineering |
September 1999-July 2002 |
Renmin University of China |
School of Business |
Master of Management |
September 2002-July 2005 |
Renmin University of China |
School of Business |
Doctor of Management |
Main Research Areas
Retail Management Centered Service Marketing, Internet Marketing, Marketing, etc.
Publications (including journal articles, conference papers, monographs, translations, edit works, etc.)
Monographs, Books or Edit Works (January 2019-December 2023)
Authors (all listed in order) |
Title |
Publisher |
Date of Publication |
Wang Junjie, Lu Yilin (external) |
Marketing Channel Decision Making and Management |
China Renmin University Press |
August 1, 2022 |
Guo Quanzhong (external), Hu Jie (external), Xiang Xi (external), Guo Kai (external), Bao Linqiang (external), Wang Junjie, Guo Fengjuan (external) |
Research on the Transformation Strategy of Traditional Media in the New Media Environment |
Sun Yat-sen University Press |
June 1, 2019 |
